Internet marketing for small business is often attempted by simply putting up a website that contains information about the company's products or services.  The primary flaw with this approach is that most business websites do not constantly add new content that attracts Internet search engines to their site.  After all, business, as well as the Internet is a very dynamic environment.

 

A successful Internet advertising campaign to advertise your business involves having a marketing plan that provides targeted advertising designed to promote business.  The development of an Internet marketing campaign implies that Internet advertising in an on-going program that is implemented over time.  No effective business advertising is ever a one-shot endeavor.  To accomplish this online marketing objective the small business needs to constantly add new pages or articles that appeal to the search engine user.  Think of an article as an advertisement.

Additionally, advertising online also provides an opportunity to address niche marketing as well, where you can use your marketing ideas to 'dial in' those individuals seeking your unique products and services.  Smart small business marketing seeks to understand the nature of the marketplace as it relates to the products and services that your company provides and speak to those needs in the content of the articles that you write.

There are a number of powerful enhancements available if you replace the standard Tiny Editor that is included with Community Server 2007. I recommend the Cute Editor for ASP.NET which has been developed by CuteSoft.net.  It offers a number of advantages: It's very easy to install. It offers many more features for writing and editing posts. It greatly simplifies the process of adding various media types (video, music etc) directly into the Post without first having to upload the file to Community Server's File Gallery. It's menu layout and the number of function buttons available to the user is customizable based on Community Server Role. It can be set-up to play nicely with Community Server so it does not bump into the File Gallery functionality.  Think 'For File Downloads Functionality Only' and the 'ability to search for the available File' by using the search engine that in included when you think of how to best utilize the CS2007 File Gallery. Implementing some customization which I can help Jeff Stull with even allows you to limit your users to the same File Gallery space that Community Server allots for them. I can also help with setting Cute up to work with Custom Roles that you have defined for your users.

Each of the Computer Software applications designed and developed by Desert Data were process enablers for the companies utilizing them.  Some of the major applications developed are listed below.